Why British businesses should consider exporting to Poland ?

UPDATE: 20/06/2014

Exports in Poland increased to 19623 EUR Million in April of 2014 from 19576 EUR Million in March of 2014.Moroever, exports in Poland averaged 8078.78 EUR Million from 2000 until 2014, reaching an all time high of 19623 EUR Million in April of 2014 and a record low of 2499 EUR Million in January of 2000.

Western products were inaccessible unless Poles travelled abroad, and even then were unaffordable for most people.Research from KPMG shows wealthy Poles spend 18% of their income on luxury goods, and aspirational Poles spend 13% on luxury goods.Visiting 15 years ago, it was still difficult to find western products; now, its quite the reverse, with shelves stacked full of familiar western brands like Wilkinson Sword and Head and Shoulders.

Research from KPMG shows wealthy Poles spend 18% of their income on luxury goods, and aspirational Poles spend 13% on luxury goods.The total spend in Poland in 2012 on luxury goods was 36.8bn zloty , up by over 10% since 2011. As a second generation Pole, every time I visit Poland Im struck by how quickly the country is developing both economically and culturally.

Research suggests that Poland is ranked among the top 20 most attractive markets globally for retail brands.The fast developing tastes and stable economy mean that if retail is your business, Poland is a great country to target.With internet penetration of 65% in Poland, there are more than 24 million internet users in Poland.These products together account for 36% of total imports of Poland, and illustrate the variety of products that Poland imports.

 

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